OKLAHOMA LIFESTYLE BRAND

Oklahoma is finding its place on the map - yet so much of its depiction in branding and designs rely heavily on bison, Scissortails, and sports franchises. Oklahoma is so much more than that. Oklahoma is a diverse state, with a deep and complex history. Like the state itself, its history isn't always pretty. Parts of it can be really gritty. But there's a lot to learn from those times and its only reinforced some of the toughest and kindest people you'll ever meet.

I always wanted to see Oklahoma portrayed how I see it. Because I for one had a damn good time growing up around these parts. I can remember my parents taking me on canoe trips on the Illionis River, hikes in the Wichita Mountains, and repelling down Red Rock Canyon. I remember in high school tearing up the paint job on my first truck by exploring gravel county roads. I remember sno-cone dates and drive in movies. I remember bonfires and stadium lights on weekends.

Okies know how to have a good time - and they sure get creative with it. It's those gritty memories I hope to evoke with Tallgrass as it grows. Of first beers and first kisses, scars from dares gone wrong and all the good memories accomponing them. 

FOR THE PRAIRIE

Oklahoma has the second most ecosystems of any state.  If you drive corner to corner in any direction you'll see how true it is when you compare what's out the window every 30 minutes. From rivers to mountains, plateaus to grasslands, and a handful of different kinds of prairies and forests - theres a lot of life to this state. Oklahoma used to host a wider variety of wildlife, but due to conservation we're seeing a re-appearing of elk, black bear, and growing number of bison.

A large push for protection of native grasses and flowers are being seen even in new city parks. More and more farmers and ranchers are working to sync their practices with nature's balance to work in harmony together. There's so much positives happening for our state in relation to our understanding and appreciation for this land.

And we owe a great deal to this land. The rich soil is due to centuries of cycles of bison herds tearing up soil for new life to grow and for water to seep down, wildfires to create organic matter for the soil and clear paths for grasses and flowers to grow, and of course a storm season every spring bringing water and life to our land.

After events like the Dust Bowl, we began to understand the need to work with the land instead of trying to control it. We began to study our soil. And we've gained so much knowledge since then.

To continue this effort and encourage more people to become aware of our state's land, we're setting aside 10% of all proceeds to benefit prairie conservation and research. 10% of sales will be going to a handful of local and international organizations who are helping set aside land to leave untouched so that generations after us can see what Oklahoma was like before humans ever entered its borders.

INSPIRED BY OKLAHOMA GRIT